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SIMIAN MOBILE DISCO : FIRST EVER HUMAN SYNTHESISER LAUNCH
IN PHOTOS

When: Friday 14 August 2009
Where : Temporary Pleasures, Kingly Court, London
Simian Mobile Disco celebrated the release of their brand-new album ‘Temporary Pleasure’ (out now) by creating the first ever-human augmented reality music and visuals mixer. The piece is installed at the ‘Temporary Pleasure’ shop on Carnaby Street for one week from the 17 August to the 21 August from 12 till 6pm and is open to the public to come in and play around on it.
The installation is an interactive augmented reality experience, which means visitors to the shop will be able to interact with a brand new never-heard-before SMD creation. What is augmented reality? I hear you cry. Well, augmented reality (AR) a new medium, which mixes real-world and computer-generated images (virtual reality), making it look like virtual objects exist in the real world. Speaking about the Temporary Pleasure shop SMD said, "this installation reflects the concepts behind the record - it's brief, fun, and how could we resist the chance to augment the reality of the general public? We think people are going to really love the technology. The AR technology is amazing and we think people are going to love it."
The installation is designed by Kate Moross and produced by London based company Inition with their Magic Symbol technology (www.inition.co.uk). 'Temporary Pleasure' the new album by Simian Mobile Disco was released through Wichita Recordings this week and you can read our review here...
http://4ortherecord.com/Simian-Mobile-Disco-Temporary-Pleasure.html
4or The Record was cordially invited along to the launch party and had the opportunity to have a go on the creation, drink copious amounts of vodka and cranberry and generally have vast amounts of gaiety, all in the name of work of course. So our gift to you is at the hands of our photography skills, whereby we have documented the evening to entice you down to Carnaby Street to give it a go yourself and even managed to get Jas Shaw and James Ford (SMD) in on the action.










Photos : By Francesca Strange