Out : Now
Label : RocNation
Although unlikely to get many heralding the re-invention of the wheel, Alexis Jordan does more than enough with her debut single “Happiness” to catch the ear and impress.
Easily recognisable as the familiar, euphoria tinged dance pop typical of many clubs, Jordan brings a quality to raise it above most. With a syrupy vocal tone and a seductive melody in the choruses the nineteen year old is instantly likeable. Combined with retro-tinged drum mechanics and choppy synths, her vocals acre accentuated still further, making the entire ensemble tidy and extremely workable.
Such execution is what makes it easy to see Jordan reaching the upper echelons of the pop/dance scene. As mentioned, there is little in the way of a revolution going here, but then there is never any allusions to this. The young lady has created an honest, functional and catchy track that will no doubt prove to be very popular, and quite rightly so. Yet the real star is Alexis Jordan, who will surely rise to bigger things in the future.
Words : Dan Grose
Write a comment
- Required fields are marked with *.
-->
Posts: 1
Reply #1 on : Sun December 18, 2011, 18:12:55